Costco’s hot dog and drink combo, which retails for $1.50, hasn’t gone up in price since the 1985.

Costco Wholesale Corp. is eating the higher costs of its popular $1.50 hot dog and soda combo so customers don’t have to.

Costco CEO Craig Jelinek made it clear that the famous $1.50 hot dog and soda combo would remain unaffected by inflation.

Jim Sinegal, Costco’s co-founder, once told the company’s current CEO, Craig Jelinek, “If you raise the effing hot dog, I will kill you. Figure it out.”

“I know it sounds crazy making a big deal about a hot dog, but we spend a lot of time on it,” Sinegal told the Seattle Times in 2009. “We’re known for that hot dog. That’s something you don’t mess with.”